The Collaboration Community for Purpose-Driven Entrepreneurs

For heart-centered entrepreneurs who desire to inspire others and live in freedom and fulfilment.

We come together to share our knowledge and network, because together we grow so much faster than alone.

Temporary promotion: our selection process is now open for 25 Talented Starters (= professionals who have recently begun their entrepreneurial journey):

Do you feel like WIN could be your tribe?

Then let's continue the conversation.

We offer you 3 potential next steps. Simply choose what's right for you:

Option #1:

Join a virtual mastermind session

The proof of the pudding is in the eating. Come experience the action. Join a group of fellow purpose-driven entrepreneurs in a virtual mastermind call facilitated by Alexander personally.

Experience the power of spaceholder, strategic questions and heart-to-heart connections. Experience the value of clarity and confidence, by opening yourself up to the perspectives of other individuals who care.

Plus, if you ask right, you may just get one of your biggest wishes fulfilled. Facilitated serendipity... we never know what will happen, but magic is always around the corner.

Go to this page to select your date and time. After submitting the short entry survey, you will receive all relevant information on how to benefit most from this experience.

Option #2:

Consult with a Path Advisor

In our quest to design the ultimate purpose-driven business network, we asked ourselves: how can we make the 1-1 introduction conversation as valuable as possible for you?

Because in our eyes, you are a hero... and our sole purpose is to lift you up so you make a bigger positive impact faster.

We offer to give you clarity and confidence. What if we can have a conversation about breakthrough ideas for your business or personal life? What if we can help clarify your vision, define new goals, identify the simple 1-minute next steps that help you set a ton of energy in motion?

If you are open to commit to a deep, open and honest conversation, one of our Path Advisors will give you his/her 100% undivided attention in helping you see clearer. Your are the hero, on your own hero's journey. We are simply here by your side, lending you a mind.

Option #3:

Connect on social media

If you are not yeat ready to take serious action, that's OK. Maybe you are in a "cocooning phase", a phase of integration and introspection. Maybe you need some more me-time until you are ready to get out there and tell the world about the masterpiece you're creating.

Do your future self a favour, and make sure you stay connected. Simply click the link and connect, so that we stay in your orbit and you can tune when you feel it's the right moment. Whether that's tomorrow or in a year, it's still nothing compared to the lifetime of co-creation we have ahead of us. #oneteam

Connect on Instagram

Connect on Facebook

Connect on LinkedIn 

IMPORTANT NOTE: Psychological safety is one of our core values, so please note that everything we discuss during any of our interactions remains fully confidential.

We will not share anything you say externally without your explicit consent. 

Frequently Asked Questions:

Q: Which types of members does WIN Mastermind have?

A: We value diversity, so in our community you'll find a colorful palet of awesome people.

We currently have 45 carefully selected members (and growing) who each committed to growing their own purpose-driven business and sharing their knowledge and network with the other members in support of their strategic needs.

Our youngest member is 20 years old and our oldest member is 67 years old. We are located in 14 different countries. Some of the members have recently started their entrepreneurial journey, others have been active for 10 to 20 years already. We found that diversity is key to creativity and it is the exotic mix of backgrounds that creates the biggest breakthroughs.

Q: Which are some examples of benefits that the WIN Mastermind members have received?

A: WIN Mastermind members have experienced all kinds of benefits. For example:

... Warm introductions to new clients

... Finding parters for innovative projects

... Being able to discuss doubts and emotional challenges in a psychologically safe space

... Finding awesome team members

... Having access to a broader network of talented, smart, positive people

... Being able to connect and expand internationally

... Receiving in-depth feedback on website, funnel, etc.

... Having a place that's always there to ask your questions

... Friendly resources to lean on and support each other with knowledge when needed (e.g. receive free 1-1 coaching from another member on a particular topic within their expertise)

... Greater motivation to stay on track because of being part of a group

... Uplifting vibration (people tend to feel stronger and more powerful after attending a WIN Mastermind session)

... Personalized support on sales strategy and tactics

... Fellow WINners share and comment on your social media posts

... Receive tips on the most powerful tools, software, resources, etc.

... Being able to engage in a project that's something entirely new or different

... Clarity of mind through meaningful/deep/spiritual conversations with other WINners

... Access to a melting pot of diversity to generate creative new business ideas

... and much more

Q: Can anyone join WIN Mastermind or is it invite-only?

A: Currently, WIN Mastermind is an invite-only network. Every member has been and will be personally vetted by Alexander and his team. This way, we increase the levels of trust inside the network and maintain a safe space for all WINners to share openly.

If no WINners know you yet, join an Open Circle and/or speak with a Path Advisor. When there is resonance and the heart says yes, an invitation is within arm's reach!

Q: What do you expect from a WIN Mastermind member?

A: First, ask yourself honestly: am I joining because of what I can get or because of what I can give? Most of all, WINners consider themselves givers and make an active effort to support others. Also, the system requires a certain level of emotional maturity and mental consciousness.


For example, in order to be ready for this depth of openness and collaboration, we need every member to be able to respond, not merely react to what is being said. Members are situationally aware, take nothing (OK... very little ;-) ) personally and speak clear words. Members understand they don't have to prove or explain themselves, are open to alternative viewpoints and suspend their judgment.

Q: How does it work?

A: WIN Mastermind can be viewed as a "theme park". As a member you gain access to many different ways to interact and engage. A central theme in everything WIN does is "askings". By making our askings very explicit, we make it very easy for others to help us.

- We have the Diamond Pages with detailed member profiles so you understand exactly whom you can contact for what (and they will all be glad to hear from you!).

- We currently have 4 virtual sessions each week (all optional), to which members can tune in when they feel it's right for them. These sessions are all one hour in duration and include the Asking Circle, the Open Circle (each in which participants can take a 12-minute spotlight to consult the mastermind on a strategic question), the WIN Mastermclass (in which members share their expertise) and the Weekly Sales Training Call (member Ken Norman is a sales specialist and offers you free sales coaching).

- We send a weekly newsletter where new members, success stories, special askings, etc are highlighted.

- We have the Knowledge Vault membership area, with strategic brainstorm meeting notes, masterclass recordings and tons of other high quality business resources.

- We have proactive customer service people called Guardian Angels who regularly check in with you to ask how we can support you on your hero's journey.

- In locations where we have multiple members, members meet up informally (in Amsterdam we organize an informal members hangout approximately every 3 weeks)

- As an additional turbo we offer full Guardian Angel support (for a small extra investment), which means you have your own Guardian Angel calling you weekly for strategic thinking and accountability.

- Finally, the elite program consists of ten 2-hour calls (each month, mandatory attendance) and  Alexander himself is your Guardian Angel.

In the foreseeable future we will keep experimenting with new formats and different ways to interact. Currently on the roadmap: an All WINners virtual networking event, members being able to host their own weekly/monthly circle, promotional circles (small groups actively promoting each other's work).

The current membership prices range from €1500 to €5000 for a full year. If that is our of your budget and we feel a heart-to-heart connection, we are always open to explore alternative solutions.

Check out our pricing page for a foverview of the offering.

Q: When was WIN Mastermind founded?

A: Alexander set off to connect and unite purpose-driven entrepreneurs in May 2019. With zero money in his pockets, a big mouth and an open heart he started to organize events and test tons of different formats. Currently, WIN Mastermind is still in beta phase... experimenting and understanding what is the true power and essence of the network.

Q: Why was WIN Mastermind founded?

A: WIN Mastermind's purpose is to support purpose-driven entrepreneurs in making a bigger positive impact faster. The world needs individuals who contribute to raising vibration and shaping a harmonized world. By collaboarting and sharing, we all grow our positive influence faster. Alexander Keehnen recognized that no such network exists yet, and every fiber in his body told him that it is his divine mission to create it.

Q: What are some success stories that members experienced through WIN Mastermind?

A: At the bottom of this page we collected some video recordings and written texts from members speaking about their experience with WIN Mastermind. Enjoy meeting some of our WINners!

Q: Can I see who the WIN Mastermind members are?

A: We will woon make a page available on which we introduce (some of) the WIN Mastermind members to you. Right now, this page is not yet available, so your best next step to meet some of the members is to check out the testimonial videos at the bottom of this page.

Q: What is the membership price and where does that money flow next?

A: Visit this page to see the different membership options. WIN Mastermind is designed to be a not-for-profit organization. Membership fees are used to cover operational costs (software licenses, time of the community manager and facilitators), growth of the network (recruiter rewards) and everything that's left flows into a fund that will be used to invest in projects of members. 

Currently, WIN Mastermind is still operating at a loss and Alexander is accounting for this to keep the movement growing (in service of the greater long-term vision).

Q: In which countries is WIN Mastermind currently active?

A: The epicentre of WIN Mastermind is in Amsterdam, the Netherlands (with currently about half of the members). Other members are from the United States, Italy, Finland, Romania, Portugal, Estonia, Belgium, Vietnam, Slovakia, Switzerland and Malta.

Q: What is WIN Mastermind's long-term vision?

Our long-term vision is a worldwide network of purpose-driven individuals connected through an app.  This app will have a library of human capital, an event calendar, mutual ratings and reviews for events and members and a search algorhtyhtm that helps you connect to the right member at the right time based on what's relevant for you at that time ("connect me now with the person who can help me with x").

Some of our Members:

"What is the most valuable thing you received through WIN Mastermind?"


Founder of Motivated Minds (Coaching Platform)

"How did it feel to enter WIN Mastermind?"


Founder of Delicious Life Coaching

What Members Wrote:

Do you feel like WIN could be your tribe?

Then let's continue the conversation.

Scroll up and take one of the 3 potential next steps.

We look forward to meeting you!

WIN Mastermind © 2020